business growth strategies grow your business 10 time

These business growth strategies are not according to international business growth strategies. This article will realize that how can you increase your business with some secret strategies that I have shared here.

If you are a student and want to know the introduction of business growth strategies, then this article is not for you. You may click here to get basic knowledge about business growth strategies.

 If you are an entrepreneur or if you have a small branch, a small shop or a small center. I will tell you how to make a hundred branches of one branch and one branch of hundred branches.

I will tell you five steps. For this purpose, I am going to take an example of Poojara telecom (an Indian company started by a transmission assistant  Mr. Yogesh Poojara in 1994).  A well-known person of Gujarat.

In 1994 he owns a store. 2011 owns two stores. And in 2018 ran 50 outlets. Now he is fully prepared for 108 outlets.

How?

I am sharing you the five reasons:

WoW low-cost Marketing Idea/Strategy:

They bring such ideas which compel non-consumers to become his consumer.

In India, women are non-consumers of mobiles but he makes them their consumers. He does as:

1. Before the beginning of every festival, he holds Henna camp at his every outlet. Which makes a long line in front of his outlet.
2. They sell selfie stick for women only in 19₹. This brings new customers. They install their name in customers mind in such a way that the customer brings new hundreds of customers.
3. let us another interesting example. Sometimes they give a bonus equal to the customer’s weight. They weigh customers in weighing machine. Fatty customers say first time benefit of fatty in my life.
4. 2-liter petrol at a cheap mobile.
5. Scholarships for intelligent and toppers children.

Yogesh Poojara says:

“Happy customers will bring more customers.”

1. They give loyalty card to customers which include some bonus point. Which forced customer for next coming.
2. At last the game-changing one is the 90 days box-to-box replacement guarantee. They guarantee of replacement within 90 days if any fault found in mobile with the exception of mobile company.

G H T C Strategy:

G H T C is their core value.
They say our every employee eat, drink, live and sleep with G H T C.

What is G H T C?
It means
G:   Genuine
H:   Honesty
T:   Transparent
C:   Commitment

They say the product should be genuine. There should be no compromise in genuine product.

Are you know, today many mobile retailers open box and change accessories such as charger and hand-free. Then pack it again with the hair-dryer machine. If the charger is replaced, your one Lac mobile will go to hell.

Technology is their entry barrier:

They adopted technology faster.
They knew that, for the progress of business and to create a hundred stores of one store. We should hold up with technology.

They made their own

1. In house software development
2. In house mobile application
3. ERP
4. CRM
5. Live customer tracking

If you go there at any outlet, for mobile exchange, they enter IMEI no, mobile model with charger, battery, box, earphone and valid bill in their software.
The software shows the exact price with the given specifications of the mobile. Then they will pay you that price.

Mobile Promoter Ultra Software strategy:

In their every outlet, they have Mobile Promoter Ultra Software. Which enables an untrained junior to sell more products and convince the customer by telling every feature of every mobile.

In this way, they reduce employee cost, and the benefit of technology redirects to customers. Ultimately, customers are empowered to come again and again.

Right Man Power will Make You a Super Power:

They have built, in-house training department.
Strong HR department engaged manpower.

They train their employees for 14 days before joining the company.

1^st Day induction department interaction.
2^nd Day company ethics and floor understanding.
3^rd Day product training, then mobile technology and flow test training.
4^th Rack training
5^th Day soft skill and body language with role play
6^th to 12^th Day selling skill, role play and situation analysis
13^th Day manager, HR policy and manager interaction.
14^th Day meet with the director, feedback, training score and certificate.

Not only this, but they also give

1. Marriage expenses for female employees
2. Medical facility
3. Monthly ration to low-level employees.

 

Mobile SEA off one-stop solution strategy:

Service Exchange Accessary 

If you want to return your mobile where you were purchased.
Will the retailer agree with you?
Absolutely Not, he will say go to the service center. I am only a retailer not responsible for your mobile after purchase.

But on the other hand, Poojara says you are our special guest, you don’t need to go to the service center.
We are responsible for your mobile.

You cannot make a loyal customer with a bonus. You can do with experience with the customer.

They have their own

1. Board-line number 
2. Helpline number. 
3. They do Cross-sell (selling an additional product or service to an existing customer) and 
4. Up-sell (sales technique that induces the customer to purchase more items). 

A customer who come there for mobile purchase also purchase woofer. Due to their services and interaction with customers. Which increases their turnover alternatively customer gets to experience at one place for all accessories. 

They have now 400000 customers.

Poojara focus on

1. Training and Development
2. Growth Orientation
3. Improvement and Orientation

You may apply your desired or all of these business growth strategies for your business in order to grow your business more than before.